Web Analytics for User Experience: A Systematic Literature Review

Fryda Palomino, Freddy Paz, Arturo Moquillaza

Resultado de la investigación: Capítulo del libro/informe/acta de congresoContribución a la conferenciarevisión exhaustiva

Resumen

User experience is an essential software quality concept for companies nowadays. Development teams attempt to guarantee that their digital products provide a satisfying experience. Likewise, several evaluation methods have emerged to determine if the software product's interfaces are understandable, intuitive, and attractive to users. However, few of these methods suggest the use of data analytics for user experience evaluation. Many companies use tools that allow them to obtain multiple data about using their leading websites but do not use this information to generate relevant results that can be used to improve the design of their graphical interfaces. In this study, we present the results of conducting a systematic literature review to identify case studies that report web analytics usage to evaluate websites' user experience. The search retrieved a total of 315 papers. The databases used for this review were: Scopus, Web of Science, IEEExplore, and ACM Digital Library. After applying the inclusion and exclusion criteria, 18 relevant articles were obtained, which have allowed answering the research questions. The results show a tendency to incorporate data analysis to explain specific design problems or usability issues. Additionally, we have identified some methodological proposals that have been established on how to use data analytics for the user experience evaluation process and some metrics that could offer relevant information about the degree of ease of use of a website.

Idioma originalInglés
Título de la publicación alojadaDesign, User Experience, and Usability
Subtítulo de la publicación alojadaUX Research and Design - 10th International Conference, DUXU 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Proceedings
EditoresMarcelo M. Soares, Elizabeth Rosenzweig, Aaron Marcus
EditorialSpringer Science and Business Media Deutschland GmbH
Páginas312-326
Número de páginas15
ISBN (versión impresa)9783030782207
DOI
EstadoPublicada - 2021
Publicado de forma externa
Evento10th International Conference on Design, User Experience, and Usability, DUXU 2021, held as part of the 23rd International Conference, HCI International 2021 - Virtual, Online
Duración: 24 jul 202129 jul 2021

Serie de la publicación

NombreLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volumen12779 LNCS

Conferencia

Conferencia10th International Conference on Design, User Experience, and Usability, DUXU 2021, held as part of the 23rd International Conference, HCI International 2021
CiudadVirtual, Online
Período24/07/2129/07/21

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