TY - JOUR
T1 - The purpose of the company beyond its position in the market
T2 - The new agent of social development
AU - Rodrich-Portugal, Rolando
AU - Marino-Jiménez, Mauro
AU - Mayurí-Aguilar, Guillermo
AU - Abad-Neyra, Sue Anna
N1 - Publisher Copyright:
© 2023 ERP Environment and John Wiley & Sons Ltd.
PY - 2023/12
Y1 - 2023/12
N2 - The purpose of companies as profit generators has been questioned because of the relationship between strategy and results in the recent systemic crises. Therefore, it is necessary to implement strategies that allow economic sustainability, based on a better relationship with society and the environment. This means turning companies into agents for the development and protection of the community, as well as building trust for their own stakeholders. This article analyzes the bases for the consolidation of a purpose related to these principles, using system thinking for the integrated participation of Corporate Social Responsibility (CSR) and the Sustainable Development Goals (SDGs). This strategy allows replicability based on archetypes that explain dynamic relationships in organizations, with the flexibility and openness required to adapt to different contexts.
AB - The purpose of companies as profit generators has been questioned because of the relationship between strategy and results in the recent systemic crises. Therefore, it is necessary to implement strategies that allow economic sustainability, based on a better relationship with society and the environment. This means turning companies into agents for the development and protection of the community, as well as building trust for their own stakeholders. This article analyzes the bases for the consolidation of a purpose related to these principles, using system thinking for the integrated participation of Corporate Social Responsibility (CSR) and the Sustainable Development Goals (SDGs). This strategy allows replicability based on archetypes that explain dynamic relationships in organizations, with the flexibility and openness required to adapt to different contexts.
KW - company purpose
KW - corporate social responsibility
KW - management model
KW - stakeholders' theory
KW - sustainable development goals
UR - http://www.scopus.com/inward/record.url?scp=85169462096&partnerID=8YFLogxK
U2 - 10.1002/bsd2.288
DO - 10.1002/bsd2.288
M3 - Artículo
AN - SCOPUS:85169462096
SN - 2572-3170
VL - 6
SP - 931
EP - 941
JO - Business Strategy and Development
JF - Business Strategy and Development
IS - 4
ER -
