The purpose of the company beyond its position in the market: The new agent of social development

The purpose of companies as profit generators has been questioned because of the relationship between strategy and results in the recent systemic crises. Therefore, it is necessary to implement strategies that allow economic sustainability, based on a better relationship with society and the environment. This means turning companies into agents for the development and protection of the community, as well as building trust for their own stakeholders. This article analyzes the bases for the consolidation of a purpose related to these principles, using system thinking for the integrated participation of Corporate Social Responsibility (CSR) and the Sustainable Development Goals (SDGs). This strategy allows replicability based on archetypes that explain dynamic relationships in organizations, with the flexibility and openness required to adapt to different contexts.