Rethinking the information dimension of marketing

Carlos Luis González-Valiente, Josmel Pacheco-Mendoza

Resultado de la investigación: Contribución a una revistaArtículo de revisiónInvestigaciónrevisión exhaustiva

Resumen

This article discusses the information dimension of marketing from a technical, theoretical and behavioral perspective. It also comments the relationship between marketing and the library and information science (LIS). It is an exploratory and descriptive study and its qualitative approaches are carried out through classic documentary analysis. From the technical perspective, it addresses the presence of information in all marketing management processes, from market research to the final preparation of the marketing plan. From the theoretical perspective, it addresses the frameworks for marketing information processing, the influence of the information value theory and the application of techniques from dissimilar areas of study to analyze the information. From the behavioral perspective, it shows empirical evidence of human information behavior of marketing managers and other actors, based on cognitive and social viewpoints. Regarding disciplinary relations, marketing and LIS share theories related to information behavior, information management, and systems analysis and design. The marketing approaches is more noticeable on LIS studies than LIS approaches on marketing studies, considering the analysed literature. Information, as a link between both disciplines, makes way to delve into new research, academic and practical scenarios.
Idioma originalInglés estadounidense
Páginas (desde-hasta)20-35
Número de páginas16
PublicaciónBiblios
DOI
EstadoPublicada - 1 ene 2017

Huella dactilar

marketing
information science
Marketing
value theory
market research
information theory
process management
science studies
systems analysis
information management
information processing
Information science
information system
manager
scenario
evidence

Citar esto

González-Valiente, Carlos Luis ; Pacheco-Mendoza, Josmel. / Rethinking the information dimension of marketing. En: Biblios. 2017 ; pp. 20-35.
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Rethinking the information dimension of marketing. / González-Valiente, Carlos Luis; Pacheco-Mendoza, Josmel.

En: Biblios, 01.01.2017, p. 20-35.

Resultado de la investigación: Contribución a una revistaArtículo de revisiónInvestigaciónrevisión exhaustiva

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