Intrinsic Motivations of Airbnb Hosts from the Perspective of Millennial Guests in Lima – Peru

This study aims to analyze the host’s intrinsic motivations of the sharing accommodation Airbnb in the Miraflores district – Lima, from the perspective of millennial guests. Lima, capital of Peru, was selected since the economy of the city is based on a large part of visitors and tourists who enjoy its cultural, natural, gastronomic attractions and modern life. For this research, a qualitative approach was used, through content analysis, such as 258 reviews left by guests of the millennial segment who spent at least one night in the sharing accommodations of Miraflores district Airbnb’s hosts were analyzed. The collected information were processed by the Atlas.ti software where three main intrinsic motivations were identified: Altruism, Social Interaction and Cultural Capital. It is worth mentioning that disseminating and communicating messages related to the intrinsic motivations of the host is key for sharing accommodations, such as Airbnb. It allows us to understand how to attract new hosts, potential sharing accommodation entrepreneurs. Also, it promotes that current guests become hosts, and thus maintain the economic stability and growth of this business model.