Cyberactivism as emergent language in Venezuela: Proposal of documentation and digital preservation using Omeka software

Purpose: The purpose of this study is to present a conceptual analysis to artistic manifestation represented through graphic and multimedia pieces that are available in social media networks as document-speeches in relation to protests in Venezuela during April-July, 2017. Also, this paper proposes the implementation of digital documentation tool that allows retrieval, organization, systematization and preservation of visual contents. Design/methodology/approach: Semiotic analysis based on 44 artistic pieces (images and videos) posted on Twitter, Instagram and YouTube to protest in Venezuela against the government of Nicolás Maduro in 2017. The authors defined a metadata group for content creation of multimedia and testing information retrieval from general data, textual contents, file formats and semiotic description using Omeka software. Findings: The digital documentation of artivism proposed has the potential to sustain over time as documents likely to be studied. It also constitutes an important analysis and a historical reconstruction, which must be taken into consideration to conduct research in the future political and social process of Venezuela. Social implications: Cyber-artivism, a concept related to online activism, is conceived as an artistic expression mediated by technologies and social media emerging in the context of social environments with a political–demographic character. Originality/value: Digital preservation of multimedia contents by their semiotic and historic value as artistic cyber-activism.