Alfabetización digital en la gestión estratégica de los restaurantes de comida rápida

The general objective of this study was to explain the incidence of digital literacy in the strategic management of fast-food restaurants in a Shopping Center in Comas 2021. This research had a quantitative approach, basic type, explanatory level, non-experimental design of cross-section. The population was made up of 68 collaborators responsible for the management of the restaurants. The research showed that the model used does contribute to the variables, since a p-value <0.05 and a Cox and Snell adjustment were obtained that allows to affirm that the variability of strategic management depends probabilistically between 38% and 44.7% of the digital literacy.