Social responsibility and business reputation: The case of Industrias San Miguel

Eduardo Venegas-Villanueva, Rolando Rodrich-Portugal, Mauro Marino-Jiménez*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

The strategies of many companies have been established in a linear course. They focus on aspects related to the dissemination of their products, attracting more customers and increasing profits. These work systems, focused on short-term gains, can have an immediate favorable result; however, they are quickly restricted in their development and with an eventual erosion of their corporate reputation. The case of Industrias San Miguel (ISM), a Peruvian nonalcoholic beverage company with international projection, is different: an approach linked to Social Responsibility is evident, establishing priorities in a balanced way in the economic, environmental, educational and Social aspects. In this article, the processes that generated the Social Responsibility and Communication Plan (SRCP) are analyzed, considered as a key factor for the resurgence of this important undertaking, which has been placed in a privileged space of business reputation.

Original languageEnglish
JournalJournal of Foodservice Business Research
DOIs
StatePublished - 22 Jun 2023

Keywords

  • Communication plan
  • business reputation
  • social responsibility
  • stakeholders

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