Redefining Entrepreneurship: The Incorporation of CSR and Positive Corporate Image as Business Strategies in Green Entrepreneurialism

Flavio Morales-Rios, Aldo Alvarez-Risco, Sharon Esquerre-Botton, Sarahit Castillo-Benancio, María de las Mercedes Anderson-Seminario, Shyla Del-Aguila-Arcentales, Francis Julca-Zamalloa

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

1 Scopus citations

Abstract

Green entrepreneurship proposes practices focused on mitigating environmental issues through innovation to harmonize economic success and ecological conservation. The proposed topic aims to determine the role of corporate social responsibility (CSR) and corporate image (CI) as plausible critical strategies in developing green entrepreneurialism to improve corporate performance and maintain a long-term competitive edge. A collection of academic evidence was carried out on CSR and CI in the positioning process of sustainable enterprises in various countries.

Original languageEnglish
Title of host publicationEnvironmental Footprints and Eco-Design of Products and Processes
PublisherSpringer Verlag
Pages147-161
Number of pages15
DOIs
StatePublished - 2023

Publication series

NameEnvironmental Footprints and Eco-Design of Products and Processes
ISSN (Print)2345-7651
ISSN (Electronic)2345-766X

Keywords

  • Corporate social responsibility
  • Green corporate image
  • Green entrepreneurship
  • Green marketing
  • Greenwashing
  • Sustainability

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