TY - JOUR
T1 - Green marketing in the promotion of environmentally responsible and sustainable practices in the development of resilient infrastructure in Peru
T2 - A systematic review
AU - Calanchez Urribarri, Africa Del Valle
AU - Vera, Kerwin Chávez
AU - de los Heros, Claudio Huamán
AU - Velita, Joel Alderete
AU - Pulgar, Jorge Cardich
AU - Illa-Sihuincha, Godofredo
N1 - Publisher Copyright:
© 2024 by author(s).
PY - 2024
Y1 - 2024
N2 - The objective of the study was to analyze green marketing in the promotion of environmentally responsible and sustainable practices in the development of resilient infrastructure in Peru. The methodology used was qualitative and interpretative, the documentary design based on the systematic review of scientific literature. The PRISMA model was applied for the selection of units of analysis, resulting in 36 articles out of an initial total of 950. Content analysis was used to examine the documents, following a detailed procedure that included the use of Grounded Theory to categorize and analyze the data. The results highlighted the importance of integrating green marketing and sustainable practices into resilient infrastructure planning and development. Key strategies were identified that include promoting environmental responsibility, adopting sustainable technologies in construction, and implementing policies that foster urban resilience and sustainability. The findings highlight the adoption of a comprehensive approach that combines green marketing with resilient infrastructure planning and development to address environmental challenges and promote sustainable development in Peru.
AB - The objective of the study was to analyze green marketing in the promotion of environmentally responsible and sustainable practices in the development of resilient infrastructure in Peru. The methodology used was qualitative and interpretative, the documentary design based on the systematic review of scientific literature. The PRISMA model was applied for the selection of units of analysis, resulting in 36 articles out of an initial total of 950. Content analysis was used to examine the documents, following a detailed procedure that included the use of Grounded Theory to categorize and analyze the data. The results highlighted the importance of integrating green marketing and sustainable practices into resilient infrastructure planning and development. Key strategies were identified that include promoting environmental responsibility, adopting sustainable technologies in construction, and implementing policies that foster urban resilience and sustainability. The findings highlight the adoption of a comprehensive approach that combines green marketing with resilient infrastructure planning and development to address environmental challenges and promote sustainable development in Peru.
KW - circular economy
KW - construction
KW - economic development
KW - green marketing
KW - resilient infrastructures
KW - sustainable development
KW - sustainable development
KW - sustainable practices
KW - sustainable technologies
UR - http://www.scopus.com/inward/record.url?scp=85204979951&partnerID=8YFLogxK
U2 - 10.24294/jipd.v8i9.6337
DO - 10.24294/jipd.v8i9.6337
M3 - Artículo de revisión
AN - SCOPUS:85204979951
SN - 2572-7923
VL - 8
JO - Journal of Infrastructure, Policy and Development
JF - Journal of Infrastructure, Policy and Development
IS - 9
M1 - 6337
ER -