Green marketing in the promotion of environmentally responsible and sustainable practices in the development of resilient infrastructure in Peru: A systematic review

Africa Del Valle Calanchez Urribarri*, Kerwin Chávez Vera, Claudio Huamán de los Heros, Joel Alderete Velita, Jorge Cardich Pulgar, Godofredo Illa-Sihuincha

*Corresponding author for this work

Research output: Contribution to journalReview articlepeer-review

Abstract

The objective of the study was to analyze green marketing in the promotion of environmentally responsible and sustainable practices in the development of resilient infrastructure in Peru. The methodology used was qualitative and interpretative, the documentary design based on the systematic review of scientific literature. The PRISMA model was applied for the selection of units of analysis, resulting in 36 articles out of an initial total of 950. Content analysis was used to examine the documents, following a detailed procedure that included the use of Grounded Theory to categorize and analyze the data. The results highlighted the importance of integrating green marketing and sustainable practices into resilient infrastructure planning and development. Key strategies were identified that include promoting environmental responsibility, adopting sustainable technologies in construction, and implementing policies that foster urban resilience and sustainability. The findings highlight the adoption of a comprehensive approach that combines green marketing with resilient infrastructure planning and development to address environmental challenges and promote sustainable development in Peru.

Original languageEnglish
Article number6337
JournalJournal of Infrastructure, Policy and Development
Volume8
Issue number9
DOIs
StatePublished - 2024

Keywords

  • circular economy
  • construction
  • economic development
  • green marketing
  • resilient infrastructures
  • sustainable development
  • sustainable development
  • sustainable practices
  • sustainable technologies

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