Green Entrepreneurship—Added Value as a Strategic Orientation Business Model

Sarahit Castillo-Benancio, Aldo Alvarez-Risco, Camila Almanza-Cruz, Luigi Leclercq-Machado, Sharon Esquerre-Botton, María de las Mercedes Anderson-Seminario, Shyla Del-Aguila-Arcentales

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

1 Scopus citations


Traditional entrepreneurship focuses on a take-make-waste strategy to deliver goods on the market. Nonetheless, environmental and social concerns foment the necessity to adopt a new perspective of producing and selling products and services. It is worth mentioning that current businesses are constantly competing for differentiation methods to attract clients. This chapter aims to outline the importance of incorporating green strategies into the supply chain of entrepreneurship to deliver value. Also, we discuss the potential classification of green entrepreneurship according to technological opportunities and their business model. Finally, green innovation among the different subsystems of the value chain of entrepreneurship is crucial for the effective implementation of sustainable development. The findings show the current practices of businesses putting several green initiatives through technology and innovation. Nonetheless, there is a gap between green entrepreneurship and public and government awareness of these venture capitals. It is recommended that governments promote green business practices and ensure a suitable environment for entrepreneurs’ stability.

Original languageEnglish
Title of host publicationEnvironmental Footprints and Eco-Design of Products and Processes
PublisherSpringer Verlag
Number of pages29
StatePublished - 2023

Publication series

NameEnvironmental Footprints and Eco-Design of Products and Processes


  • Business
  • Circular
  • Ecology
  • Entrepreneur
  • Entrepreneurship
  • Green
  • International business
  • SDG
  • Sustainable


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