Factors Related to Brand Equity in Volunteer Recruitment and Retention for An Educational NGO in Peru

Rossana Soto Gonzales

Research output: Contribution to conference › Conference Paper › peer-review

Original language	American English
Pages	1873-1884
State	Published - 14 Nov 2019
Event	34th International Business Information Management Association (IBIMA) - Madrid, Spain Duration: 13 Nov 2019 → 14 Nov 2019 Conference number: 34

Conference	34th International Business Information Management Association (IBIMA)
Country/Territory	Spain
City	Madrid
Period	13/11/19 → 14/11/19

Access to Document

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title = "Factors Related to Brand Equity in Volunteer Recruitment and Retention for An Educational NGO in Peru",

author = "\{Soto Gonzales\}, Rossana",

year = "2019",

month = nov,

day = "14",

language = "American English",

pages = "1873--1884",

note = "34th International Business Information Management Association (IBIMA) ; Conference date: 13-11-2019 Through 14-11-2019",

}

TY - CONF

T1 - Factors Related to Brand Equity in Volunteer Recruitment and Retention for An Educational NGO in Peru

AU - Soto Gonzales, Rossana

N1 - Conference code: 34

PY - 2019/11/14

Y1 - 2019/11/14

M3 - Conference Paper

SP - 1873

EP - 1884

T2 - 34th International Business Information Management Association (IBIMA)

Y2 - 13 November 2019 through 14 November 2019

ER -