TY - JOUR
T1 - Economic Contribution, Characterization, and Motivations of Tourists
T2 - The Raymi Llaqta in Peru
AU - Zavaleta Chavez Arroyo, Franklin Omar
AU - Sánchez Pantaleón, Alex Javier
AU - Weepiu Samekash, Milena Leticia
AU - Puscan Visalot, Jhunniors
AU - Esparza-Huamanchumo, Rosse Marie
N1 - Publisher Copyright:
© 2024 by the authors.
PY - 2024/11
Y1 - 2024/11
N2 - This study assesses the economic contribution and motivations of tourists attending the Raymi Llaqta festival in Chachapoyas, Peru. This study used an econometric analysis based on the application of two types of regression models: non-zero truncated Poisson regression and zero-truncated negative binomial regression. Data were collected through face-to-face structured interviews with domestic and foreign tourists who visited Chachapoyas during the festival. Results indicate significant spending on accommodation, food, transportation, and activities. Tourist satisfaction averaged 3.7, with notable appreciation for the festival’s variety, authenticity, local hospitality, and safety. While both foreign and domestic tourists expressed positive views on the cultural representation and organization of the event, they suggested improvements in hygiene and promotional efforts. Despite using a structured questionnaire, response bias could affect the accuracy of self-reported experiences. This research provides valuable insights into the festival’s direct economic impact on the local economy and highlights the importance of high tourist satisfaction for effective marketing strategies.
AB - This study assesses the economic contribution and motivations of tourists attending the Raymi Llaqta festival in Chachapoyas, Peru. This study used an econometric analysis based on the application of two types of regression models: non-zero truncated Poisson regression and zero-truncated negative binomial regression. Data were collected through face-to-face structured interviews with domestic and foreign tourists who visited Chachapoyas during the festival. Results indicate significant spending on accommodation, food, transportation, and activities. Tourist satisfaction averaged 3.7, with notable appreciation for the festival’s variety, authenticity, local hospitality, and safety. While both foreign and domestic tourists expressed positive views on the cultural representation and organization of the event, they suggested improvements in hygiene and promotional efforts. Despite using a structured questionnaire, response bias could affect the accuracy of self-reported experiences. This research provides valuable insights into the festival’s direct economic impact on the local economy and highlights the importance of high tourist satisfaction for effective marketing strategies.
KW - cultural tourism
KW - economic contribution
KW - Raymi Llaqta
KW - tourist profile
KW - visitor satisfaction
UR - http://www.scopus.com/inward/record.url?scp=85210421089&partnerID=8YFLogxK
U2 - 10.3390/heritage7110293
DO - 10.3390/heritage7110293
M3 - Artículo
AN - SCOPUS:85210421089
SN - 2571-9408
VL - 7
SP - 6243
EP - 6256
JO - Heritage
JF - Heritage
IS - 11
ER -