Abstract
This document analyzes the research in Social Communication during the years 2014 - 2018 of
undergraduate students in the city of Trujillo; In order to determine the methodological and
thematic orientation, a total of 192 theses were analyzed using an analysis guide.
Methodologically, the research corresponds to the positivist approach of comparative descriptive
non-experimental design. The main findings in the universities are the non-evolution of
undergraduate theses, following for many years with a quantitative approach, of non-experimental
design with a simple descriptive scope, the most worked areas being audiovisual communication,
communication, design, advertising and marketing.
undergraduate students in the city of Trujillo; In order to determine the methodological and
thematic orientation, a total of 192 theses were analyzed using an analysis guide.
Methodologically, the research corresponds to the positivist approach of comparative descriptive
non-experimental design. The main findings in the universities are the non-evolution of
undergraduate theses, following for many years with a quantitative approach, of non-experimental
design with a simple descriptive scope, the most worked areas being audiovisual communication,
communication, design, advertising and marketing.
| Translated title of the contribution | Analysis of the Scientific Production of Universities in Social Communication (2014 - 2018) |
|---|---|
| Original language | Spanish (Peru) |
| Journal | Propósitos y Representaciones |
| Volume | 8 |
| Issue number | 2 |
| DOIs | |
| State | Published - 2020 |
Keywords
- Communication
- Research Work
- Scientific Approach
- Quantitative Analysis
