Analysis of the Scientific Production of Universities in Social Communication (2014 - 2018)

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Abstract

This document analyzes the research in Social Communication during the years 2014 - 2018 of
undergraduate students in the city of Trujillo; In order to determine the methodological and
thematic orientation, a total of 192 theses were analyzed using an analysis guide.
Methodologically, the research corresponds to the positivist approach of comparative descriptive
non-experimental design. The main findings in the universities are the non-evolution of
undergraduate theses, following for many years with a quantitative approach, of non-experimental
design with a simple descriptive scope, the most worked areas being audiovisual communication,
communication, design, advertising and marketing.
Translated title of the contributionAnalysis of the Scientific Production of Universities in Social Communication (2014 - 2018)
Original languageSpanish (Peru)
JournalPropósitos y Representaciones
Volume8
Issue number2
DOIs
StatePublished - 2020

Keywords

  • Communication
  • Research Work
  • Scientific Approach
  • Quantitative Analysis

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