The general objective of this study was to explain the incidence of digital literacy in the strategic management of fast-food restaurants in a Shopping Center in Comas 2021. This research had a quantitative approach, basic type, explanatory level, non-experimental design of cross-section. The population was made up of 68 collaborators responsible for the management of the restaurants. The research showed that the model used does contribute to the variables, since a p-value <0.05 and a Cox and Snell adjustment were obtained that allows to affirm that the variability of strategic management depends probabilistically between 38% and 44.7% of the digital literacy.
|Translated title of the contribution||Digital literacy in the strategic management of fast-food restaurants|
|Number of pages||16|
|Journal||RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao|
|State||Published - Feb 2022|