Alfabetización digital en la gestión estratégica de los restaurantes de comida rápida

Translated title of the contribution: Digital literacy in the strategic management of fast-food restaurants

Rafael Castillo Saenz, Carhuapoma Mezarina Ruddy Vanessa, Cueva Rios Maria Alina, Flores Sotelo Willian Sebastian, Salas Zeballos Victor Ramiro

Research output: Contribution to journalArticlepeer-review

Abstract

The general objective of this study was to explain the incidence of digital literacy in the strategic management of fast-food restaurants in a Shopping Center in Comas 2021. This research had a quantitative approach, basic type, explanatory level, non-experimental design of cross-section. The population was made up of 68 collaborators responsible for the management of the restaurants. The research showed that the model used does contribute to the variables, since a p-value <0.05 and a Cox and Snell adjustment were obtained that allows to affirm that the variability of strategic management depends probabilistically between 38% and 44.7% of the digital literacy.

Translated title of the contributionDigital literacy in the strategic management of fast-food restaurants
Original languageSpanish
Pages (from-to)332-347
Number of pages16
JournalRISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
Volume2022
Issue numberE48
StatePublished - Feb 2022

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