Research output

Research output per year 2006 2006 2013 2019 2021 2022 2022

• 5 Article
• 1 Conference contribution
• 1 Conference Paper

Research output per year

Research output per year

Search results

• 2006

  Sistemas de información de mercadotecnia utilizadas para formular estrategias en las empresas mexicanas: Un estudio exploratorio

  Translated title of the contribution: Use of a marketing information system to formulate strategies in Mexican companiesAvila, N. G., 2006, Association for Information Systems - 12th Americas Conference On Information Systems, AMCIS 2006. p. 4186-4195 10 p. (Association for Information Systems - 12th Americas Conference On Information Systems, AMCIS 2006; vol. 7).

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

  • Marketing 100%
  • information system 90%
  • Information systems 83%
  • marketing 83%
  • Industry 45%