Africa Del Valle Calanchez Urribarri

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2024
Publicidad digital y la presencia de redes sociales en el posicionamiento de la marca en el sector Retail de Ecuador
Translated title of the contribution: Digital advertising and the presence of social networks in brand positioning in the Retail sector of EcuadorVerdesoto, G. J. Z., Vargas, C. F. S. & Urribarri, Á. D. V. C., 2024, Proceedings of the 4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development: Creating Solutions for a Sustainable Future: Technology-Based Entrepreneurship, LEIRD 2024. Larrondo Petrie, M. M., Texier, J. & Matta, R. A. R. (eds.). Latin American and Caribbean Consortium of Engineering Institutions, 352. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Dra. Africa Del Valle Calanchez Urribarri